There is also a novel "gameplay" on OLED transparent screens

In the past few years, many TV models have left a deep impression on consumers, such as rotating screen TVs that can easily watch short videos, rollable screen TVs that can be easily stored, and even OLED transparent screens that have been launched. These products have changed consumers' inherent understanding of TV in terms of form.

In fact, the birth of OLED transparent screens not only demonstrates its technological strength, but also demonstrates its determination to impact the high-end market. Because in practical terms, OLED transparent screens are expensive and have become the most expensive product in their product line, making it difficult for ordinary consumers to afford. Moreover, there are more products with better audio-visual experience in the same price range. So looking at it this way, transparent screen TVs, as ordinary TV products, have limited value, but from another perspective, their potential in the commercial field is infinite.

Recently, according to relevant foreign media reports, LGD announced its cooperation with Swedish manufacturer Assa Abloy Entrance Systems to develop an automatic sliding door with a built-in transparent OLED screen. Although LGD did not disclose more specific information in the relevant announcement, in today's world where the concept of "cyberpunk" is flying everywhere, its specific manifestations and future potential can be imagined. By installing transparent OLED screens in automated doors, more manufacturers can display advertisements in public places and also do welcome displays at company entrances.

If we delve deeper into the history of OLED transparent screens, we will find that their appearance has been around for some time. As early as a few years ago, multiple brands such as Panasonic and Samsung had displayed related samples. Although consumers could intuitively feel the technological sense and shock brought by transparent displays, due to factors such as cost and consumer acceptance, there was no wave of updates and replacements in the market. Therefore, Samsung finally stopped the production of OLED transparent screens in 2016.

At this point today, LGD is showcasing the commercialization project of OLED transparent screens to the public again, mainly due to the continuous advancement of technology, which will definitely reduce costs compared to before. Many consumers also aspire to experience products that are rich in technology and have a wider range of dissemination in their daily lives. It can be said that Xiaomi's transparent TV may not have brought more significance to the consumer end, but its emergence has made more people aware of this novel "gameplay" on OLED transparent screens.